The new smartphone sales data comes after Apple last week revealed it sold a record 74.5 million iPhones during the fourth quarter. Across Europe, Android's share dropped 3.8 percentage points year over year to 66.1 percent, while iOS rose by 6.2 percentage points. Meanwhile, Apple's share of smartphone sales also grew in the big five European markets - Great Britain, Germany, France, Italy, and Spain - as well as China during that all-important holiday period, Kantar found. Microsoft's Windows, which is soon to be Windows 10, nabbed a modest 3.8 percent share. during the fourth quarter, narrowly beating out Android's 47.6 percent share of the market.
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"With a range of devices available at different price points in both contract and pre-pay Apple was able to take advantage of a weaker Android offering at the premium end of the market."Īpple's iOS was found on 47.7 percent of all smartphones sold in the U.S.
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"While the success of the iPhone 6 and 6 Plus is unprecedented, this quarter's performance also points to Apple having its strongest portfolio ever," Kantar's Chief of Research, Carolina Milanesi, said in a statement. 2 spot, largely thanks to its Galaxy S5, which was the second best-selling smartphone. throughout the holiday quarter, and was also the most popular phone to give as a gift. There are some other mobile OSs that are less. The iPhone 6 was the best-selling smartphone in the U.S. The market share ratios of those OSs are Android 47.51, iOS 41.97, Symbian 3.31, and Windows phone OS 2.57.
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